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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Internet Marketing
 KOMÁRKOVÁ, Hana
The aim of the thesis is to analyze and evaluate the internet marketing activities of the selected company and develop recommendations for their improvement. To better understand the company's business and use of internet marketing, the marketing environment was analyzed. Furthermore, the used internet marketing tools are described in detail by analyzing the internet marketing mix and internet communication mix. Based on the results, suggestions are made to increase the effectiveness of internet marketing.
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